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Is MediaAlpha (MAX) stock halal?

Screened against AAOIFI Shari’ah Standard 21

Not settled. MediaAlpha (MAX) could not be confirmed either way under the AAOIFI Shari’ah Standard 21 screen. Its annual report has a product line called ‘Property And Casualty Insurance’ (90.1% of revenue). We couldn’t tell from the name whether it is conventional banking, lending or insurance. We show this as Needs Review rather than guess. Last checked 1 October 2026.

VerdictNeeds Review

MediaAlpha needs further review under Halal / Islamic guidelines

Faith Score
62
out of 100
Status
Needs Review
Last checked
Sector
Communication Services
Purification
Not settled

AAOIFI Shari’ah Standard 21 Financial Audit

Figures from the latest annual report (the SEC filing or, for European companies, the ESEF annual report, where one exists, checked against Yahoo Finance) and a 36-month average market value.

TestStandard LimitActual FigureStatus
Main business——Pass
Interest-bearing debt30%23.07%Pass
Cash and interest-bearing investments30%7.05%Pass
Prohibited income5%—Review
Not just cash and debts90%44.26%Pass

Key Findings & Observations

  • Its annual report has a product line called ‘Property And Casualty Insurance’ (90.1% of revenue). We couldn’t tell from the name whether it is conventional banking, lending or insurance.
    Source: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000049/
  • The prohibited income test couldn’t be settled: The share of revenue from conventional banking, lending or insurance isn’t reported.
    Source: AAOIFI Shari'ah Standard 21

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Frequently Asked Questions about MediaAlpha, Inc. (MAX)

Is MediaAlpha (MAX) stock halal?▾

Not settled. MediaAlpha (MAX) could not be confirmed either way under the AAOIFI Shari’ah Standard 21 screen. Its annual report has a product line called ‘Property And Casualty Insurance’ (90.1% of revenue). We couldn’t tell from the name whether it is conventional banking, lending or insurance. We show this as Needs Review rather than guess. Last checked 1 October 2026.

What is MediaAlpha's debt ratio under Islamic finance standards?▾

Under AAOIFI Shari’ah Standard 21, interest-bearing debt must stay under 30% of a company's 36-month average market value. MediaAlpha's ratio is about 23.1%.

How much dividend purification is required for MediaAlpha (MAX) stock?▾

No purification is required for MediaAlpha based on its latest annual report.

Does MediaAlpha operate in prohibited business activities?▾

AAOIFI Shari’ah Standard 21 excludes companies whose main business is prohibited, such as alcohol, pork, gambling, conventional interest-based finance and adult entertainment. MediaAlpha's main business is checked against these. For companies that file with the US SEC, revenue by division is also read from the filing, so a division in a prohibited business is counted. Where the check cannot be settled, the result is shown as Needs Review rather than guessed.

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